Adding a new location or specialty to an ambulatory surgery center (ASC) can offer significant opportunities for growth, but it also requires careful planning and strategic execution. ASCs often compete with large health systems and hospitals, making differentiation critical. “You could do a market trend [survey] that cardiovascular would probably be really good in Florida, where you have a lot of older patients moving to and they don’t want to have to fly up for care,” Alyson Engle, a … [Read more...]